Imagine this: getting a wedding cake order; decorating and delivering the wedding cake without ever seeing the bride or groom! Impossible? Well, in this day of instant messages, text and email it can be done…and in style too.
Each week my mailbox is bombarded with request for wedding or specialty cakes and a few of them are like this “…I need a wedding cake this weekend…!!!” Being a custom cake shop where our cakes are made to order and having a shared kitchen where customers can’t just ‘drop in’ without an appointment, I have learned to find ways to meet my clients needs using the best technology on hand: my Blackberry Torch 9800, QuickBooks and a Dell Inspiron 17R. They are tied to me just like my apron.
So when a client emailed me from the Middle East and asked if I could do her wedding, I was a little hesitant but felt better when I realize it would be in Ft. Lauderdale, Florida. However, the wedding was in three weeks and she was going to New York, then California before coming to Florida the Wednesday before the wedding! I was like, “yikes!” We shoot emails, to each other with description of cake, the flavor, the buttercream and where to deliver; send invoice and get paid via QuickBooks within clicks and taps on a keyboard. How easy can that be?
Here the bride and I exercise blind faith and trust in each other. She is trusting that I will do a good job on her cake; where I am hoping I will be paid and the cake is worth what she paid. Anyway, I would not recommend this for all cakes.
Walk good and happy caking.
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